How Artificial Intelligence Could Revolutionise Gaming

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Artificial Intelligence

Over the past 12 months or so, Artificial Intelligence (AI) has been making waves across various global industries, with the gaming realm being no exception. From enhancing player experiences to transforming the business models of incumbent gaming sectors, the influence of AI is certainly multifaceted. Excitingly, we’re only at the beginning of the AI revolution and it’s set to have a profound impact across multiple areas of digital entertainment.

In this article, we’ll be delving into major AI developments to date, before explaining how this bleeding edge technology is set to transform different segments of the gaming industry.

Looking Back at AI and Gaming To Date

AI's journey in gaming back in the late 20th century began with simple rule-based systems. Early implementations, such as the non-playable ghosts in 1980’s Pac-Man operated on predefined programming scripts, effectively making them animated background figures.

Since then, the sector itself has evolved, with sophisticated machine learning algorithms now capable of things like adaptive learning and complex decision-making. For instance, one key emerging trend here in the gaming industry today is that of the dynamic NPC (non playable character) in gaming, which is able to learn from and adapt to player behaviours — therefore creating more immersive and challenging gaming experiences.

AI-driven procedural content generation (PCG) is also another development currently transforming how games are designed and created. Titles like No Man’s Sky use AI-programming to generate vast universes that gamers are free to explore, providing them with a unique experience each and every time they play.

How AI Could Transform iGaming

The real money gaming segments of the iGaming industry have been booming in popularity for well over a decade now. Thanks to innovations like live and in-play wagering and the expansion of online casino, poker and sports betting across the US, more people than ever before are participating in these remote gambling opportunities.

Unlike other niche gaming sectors, it’s not as though the online casino markets have any trouble attracting new audiences. Generous promotions like providing new players with the opportunity to get 200$ just for signing up, for example, means the platforms are always in demand, but the issues lie with customer retention. Due to the recent expansion in the market, the average player has an almost overwhelming choice of sites and mobile apps to choose from, meaning that even established operators have to pay close attention to customer retention.

This is where Artificial Intelligence could have a radical impact. Operators are increasingly using AI tools and machine learning to analyse user behaviour and tailoring their gaming experiences in response. AI algorithms can analyse data to a fine degree, providing numerous opportunities for iGaming brands to offer personalised recommendations and user experiences in order to boost engagement and encourage customer retention.

Moreover, AI enhances security in real money gaming experiences online. Machine learning models, for example, can identify unusual patterns that may indicate fraudulent activities, helping operators maintain a safe and fair gaming environment.

Artificial Intelligence and Video Gaming

Video Gaming

AI has been integral to the growth and development of the video gaming markets since the beginning but even here, five decades later, it’s still having a transformative effect.

Beyond the creation of smarter NPCs, AI can reshape the role that gamers themselves play in video game design. We’re seeing an increased focus on user-generated content even in mainstream video gaming, which empowers users and enhances player interaction.AI-driven narrative engines can craft personalised storylines based on the choices gamers make, ensuring that gameplay is unique to each individual.

We’re also seeing an increased focus on extended reality in video gaming, a sector in which AI is a central component. Fusing artificial intelligence with augmented and virtual reality can generate more interactive and adaptive environments, which deliver real-time responses and changes in gaming environments based on player actions and decisions.

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